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THE TOTALLY WORKWEAR STORY
THE TOTALLY WORKWEAR STORY

It all began in 1994, when Aussie icons were making headlines—and Totally Workwear opened its very first franchise stores. As Australia evolved through industry booms, economic shifts and changing customer needs, so did we. With rapid growth in construction, mining and healthcare, our network expanded—driven by passionate Operators who knew their communities inside out. Today, with over 90 stores and 30 years under our belt, we’re the go-to for trade, safety and uniforms—and we’re just getting started.

The Fabric of Totally Workwear
The Fabric of Totally Workwear

As a Totally Workwear franchisee, you’ll offer more than just great gear, you’ll deliver tailored solutions that keep businesses looking sharp and feeling professional. From embroidery and garment printing to logo set-up and nationwide delivery, our value-added services make us a true partner to our customers. With the support of our systems and supply chain, you’ll provide end-to-end uniform solutions that build loyalty, drive repeat business, and set your store apart.

WHO WE SERVE

SEE HOW WE MEASURE UP
SEE HOW WE MEASURE UP

Totally Workwear operates in Australia’s booming workwear, safety, and uniform sector, an essential industry driven by trade, construction, healthcare, and business services. With over 30 years of retail success, the strength of Wesfarmers behind us, and exclusive partnerships with leading brands, we offer a proven model backed by community, development, and the freedom to grow within a trusted national network.

Our Operators Love Their Work
Our Operators Love Their Work

Totally Workwear franchisees come from all walks of life, but they share a passion for people, a love of retail, and a drive to run their own business with purpose. With the support of a national network and the freedom to lead locally, our Operators build strong customer relationships, grow loyal teams, and take pride in what they do every day.

Reach out for a copy of our info pack
Reach out for a copy of our info pack

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Frequently Asked Questions

FAQs

Looking to own a Totally Workwear franchise?

Looking to own a Totally Workwear franchise? Discover how to join Australia’s leading workwear retail network. Learn about requirements, process, support, and available opportunities. Enquire today to start your journey.

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