Why Totally Workwear?
Totally Workwear is more than a retail brand; it’s a proven business platform backed by Wesfarmers and built for growth. We supply and service Australia’s largest GDP-driving sectors, operating in a $3.6B industry with 4% annual CAGR. With a 30-year brand legacy, 100-year supplier heritage, and a national investor network running 80+ stores, our model is designed for long-term success.
Enjoy reliable supply chains, exclusive partner rewards, and a royalty-free franchise structure that puts franchisees first. With 80% of our investors operating for over 10 years and 60% running multiple sites this is a system that grows with you, not at your expense.
Hard working and straight talking. We’re full of energy, not ourselves. We don’t just say how it is, we talk up how good it can be. We’re down-to-earth, up-a-ladder, in-the-hospital and on-the menu. At Totally Workwear, we don’t do ‘cheese’, we do grit, determination and absolute authenticity. A trusted team, and the encouraging voice of the worker, enabling them to do, what they love doing.
JOIN A BUSINESS WHERE OUR TAGLINE, IS A WAY OF WORKING. WHERE WE HERO THE WORKER, NOT JUST THE WORKWEAR. A STRAIGHT TALKING BUNCH, WHO KNOW OUR STUFF BECAUSE WE’VE BEEN THERE AND DUG THAT, FIXED THIS AND MADE THAT. BENEFIT FROM OUR BUSINESS MODEL AND BRAND RECOGNITION. LEVERAGE OUR SUPPLY CHAIN AND PROFIT FROM PURCHASING POWER. OPERATE AN EXCLUSIVE TERRITORY, AND CONNECT TO CUSTOMERS IN YOUR COMMUNITY - BLUE, WHITE OR WHATEVER COLOUR COLLAR THEY WANT TO WEAR. TEAM UP WITH THE FRANCHISE OFFICE AND TAP INTO THEIR EXPERTISE ACROSS DEVELOPMENT, OPERATIONS, CATEGORY, MARKETING AND DIGITAL.
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