Our Operators Love Their Work
Totally Workwear franchisees come from all walks of life, but they share a passion for people, a love of retail, and a drive to run their own business with purpose. With the support of a national network and the freedom to lead locally, our Operators build strong customer relationships, grow loyal teams, and take pride in what they do every day.
Hear direct from a few of our operators below
MY JOURNEY BEGAN IN 2011 AS A SALES REP, WORKING FOR TOTALLY WORKWEAR FOUNDER, JAMES HOGAN. OVER THE YEARS, I’VE GAINED INVALUABLE KNOWLEDGE AND NOW OVERSEE THREE SUCCESSFUL STORES. AS PART OF A FAMILY-OWNED BUSINESS MODEL, MY WIFE AND I PRIORITISE COMMUNITY INVOLVEMENT AND EXCEPTIONAL CUSTOMER SERVICE, AIMING TO MAKE THE ORDINARY EXTRAORDINARY. THE COLLECTIVE SUPPORT OF OUR OPERATORS HAS BEEN INSTRUMENTAL IN OUR SUCCESS, FOSTERING A STRONG NETWORK ACROSS THE FRANCHISE SYSTEM.
JOSH AND ANGE MITCHELL
Totally Workwear QLD – Capalaba, Hemmant, Loganholme
IT WAS 2004, WHEN I TOOK ON MY FIRST TOTALLY WORKWEAR STORE’ AND I HAVE BEEN EXPANDING THE FOOTPRINT EVER SINCE. IN 2010, I ESTABLISHED A DC TO SUPPORT MY GROWING NETWORK OF STORES, ENABLING CENTRALISED EMBROIDERY AND B2B FULFILLMENT. FOR ME, IT’S THE PEOPLE AND THE BRANDS THAT MAKE TOTALLY WORKWEAR SPECIAL. THESE ARE LONG TERM, STRONG RELATIONSHIPS THAT FOSTER GROWTH. WITH SCALED OPERATIONS, ACROSS THE NETWORK, THIS SYSTEM AND OUR PLATFORMS GENERATE SUSTAINED PROFITABILITY.
MARSHALL TILBY
Totally Workwear WA - Belmont, Cannington, Canning Vale, Forrestdale, Jandakot, Mandurah, Midland and Rockingham
MY WIFE DEB AND I, CONVERTED OUR INDEPENDENT BUSINESS TO TOTALLY WORKWEAR OVER 20 YEARS AGO. SINCE JOINING WE’VE EXPANDED INTO NEW MARKETS AND LOCATIONS, SECURED BETTER SUPPLIER AGREEMENTS AND ELEVATED OUR GROWTH POTENTIAL. SERVING ON THE OPERATORS BOARD, I’VE GAINED INSIGHTS INTO OUR STRATEGIC DIRECTION AND BEEN SUPPORTED BY A STRONG FRANCHISE OFFICE. OUR ANNUAL CONFERENCE AND NATIONAL BUYING POWER FOSTER BOTH PERSONAL AND COLLECTIVE SUCCESS, STRENGTHENING OUR EVOLVING BRAND.
JEFF AND DEB FAUST
Totally Workwear SA – Lonsdale, Richmond, Victor Harbor, Seaford
BECOMING FRANCHISEES WITH TOTALLY WORKWEAR IN 2010 MARKED THE BEGINNING OF AN INCREDIBLE JOURNEY. WITH SUPPORT FROM THE FRANCHISOR, WE EXPANDED TO A SECOND STORE IN 2018 AND RECENTLY RELOCATED A STORE TO BETTER SERVE OUR GROWING CUSTOMER BASE. THE ROLLOUT OF OUR REFRESHED BRANDING HAS REVITALISED OUR IMAGE AND REINFORCED OUR POSITION AS TRUSTED PROVIDERS OF WORKWEAR AND SAFETY GEAR. GRATEFUL FOR THE OPPORTUNITIES AND CAMARADERIE, WE LOOK FORWARD TO CONTINUED SUCCESS WITHIN THIS GROWING SYSTEM.
SHANE AND MELODY WILLIAMS
Totally Workwear NSW –Newcastle, Port Stephens
TOTALLY WORKWEAR PROVIDES US A WITH A STRONG, NATIONAL BRAND IN A STABLE INDUSTRY. THE FRANCHISE MODEL ALLOWS US BOTH THE FLEXIBILITY TO BUILD OUR BUSINESSES ACCORDING TO OUR INDIVIDUAL CAPABILITIES, WHILST BENEFITING FROM THE COLLECTIVE BRAND AND OPERATIONAL STRENGTH OF THE SYSTEM. AS A SECOND GENERATION OPERATOR, I REALLY ENJOY AND BENEFIT FROM THE DIVERSITY OF THE GROUP. EXPERIENCED, NEW, SINGLE-STORE TO MULTI-SITE, REGIONAL AND METRO, WE ARE ALL SUPPORTIVE OF AND INVESTED IN EACH OTHER AND THE NETWORKS SUCCESS.
RILEY TOMS
Totally Workwear VIC – Mildura, NSW – Hoxton Park
WE CONVERTED OUR MENSWEAR STORE TO TOTALLY WORKWEAR BACK IN 1998, IT WAS WAS ONE OF THE VERY FIRST FRANCHISED STORES IN AUSTRALIA. OVER THE YEARS WE HAVE EXPANDED THE SITE FOOTPRINT INTO ADJOINING RETAIL PREMISES, CREATING THE LARGE FORMAT STORE HERE TODAY. IN RECENT YEARS WE HAVE SUCCESSION PLANNED THE BUSINESS TO OUR NOW ADULT AGED, VERY CAPABLE ‘KIDS’ AND THEIR PARTNERS TO RUN. THAT’S THE THING ABOUT THESE BUSINESSES, THEY PROVIDE LONG TERM STABILITY AND GROWTH. YOU ALSO WORK WITH A GREAT BUNCH PEOPLE ALONG THE WAY.
THE SMITH FAMILY
Totally Workwear QLD - Townsville
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