Franchise Information

WELCOME TO TOTALLY WORKWEAR

Totally Workwear stands for local service, local stock and the best value in workwear, uniform and safety products.

The Totally Workwear business currently consists of 90 independently owned sites operating as Franchisees & 25 in Queensland, 16 in Western Australia, 19 in Victoria, 21 in New South Wales/Australian Capital Territory and 7 in the Northern Territory and South Australia, with many opportunities for new territories across Australia.

TOTALLY WORKWEAR ® BRAND

Totally Workwear is a “retail destination brand” that tells consumers exactly what they can expect – “Totally Workwear”.

The brand values are:

• Local workwear stock – available in store, well presented, well-lit and easy to access/try on.
• Strong and friendly customer service – service solutions
• Reliable good quality product
• Value for money

When anyone sees the Totally Workwear® name or store we want them to instantly associate these values. The Totally Workwear graphics are well established and are clean and easy to distinguish.

THE AIM OF TOTALLY WORKWEAR

Totally Workwear is designed to attract motivated and dynamic owner operators grouped under a common brand name – providing workwear, uniforms, footwear and associated products primarily to their local communities. Advertising and promotional activity is conducted both at a national and local level.

We understand that local business customers want to access a wide range of our products and to have access to other services such as account management, embroidery and individual employee services. We also understand that customers may want to buy complementary workwear products, such as accessories, specialized workwear and specialized footwear. Totally Workwear serves to fulfill the needs of this market – through the applied focus of owner operator retail premises and local business management in a workwear “category leader” format.

BECOME A TOTALLY WORKWEAR FRANCHISEE

If you would like to join our Totally Workwear Franchise, send through your interest by filling out the form below and we'll send you our Totally Workwear Expression of Interest which will let you know how you can join one of the fastest-growing groups in Australia.

FOR MORE INFORMATION CONTACT:

Madeline Paulsen
Totally Workwear Operations Lead
Email: franchise@totallyworkwear.com.au