Become your own boss today



We are Passionate and Hardworking.

The great thing about Totally Workwear is that our franchisees come from all different walks of life. If you’re passionate, hardworking and have the drive to succeed we want to hear from you.

the people at TWW


The great thing about joining the TWW family is the support you receive from the experienced TWW Team. Including the TWW Head Office, the TWW operators board and with 68+ stores nationally you have lots of peers to help guide you through each stage of becoming a part of the TWW community.


Innovation is critical to maintaining our competitive edge, also allowing franchisees to focus on day to day operations. Our support office continually seeks greater operating efficiencies, targeting new markets and refining online platforms.


We have an experienced marketing team to support you at a national and local level. Designed to develop promotional campaigns with the aim to build continual brand awareness and drive sales.


Every franchisee is part of a strong community full of dedicated, passionate business owners. We hold conferences, competitions and local events so you can share ideas and insights.


Work life balance is one of the most rewarding aspects of owning your own business. Our franchisees love the flexibility of being their own boss.


If you have more questions about becoming a franchisee or would like to know next steps please click below” then click through to the following information:


Our Franchisees love what they do

joe and ciara Mt Isa
Joe and Ciara –
Mt Isa

"You are part of large network and support team but still get to be an independent operator"

Deb and Geoff
Deb and Jeff –
Richmond and Victor Harbour

"Running a Family owned business with the backing of the best brands is the best thing about being a TWW franchisee."

Carey –
Ashmore, Nerang, Tweed Heads South, Oxenford

"The support network makes it easy to start your own business."

Peter and Mark
Peter and Mark –
Knoxfield and Berwick

"Our advice to someone thinking of a life change is to give it a go!"

Shane and Melody
Shane and Melody –
Port Stephens

"The group is very proactive in remaining the number 1 retail supplier of Workwear in Australia.”


Find a store near you

brookvale store for sale


505 Pittwater Rd, Brookvale NSW

Named 2016 Store of the Year for the TWW national franchise, TWW Brookvale is for sale.

At a time when many retail businesses are struggling, TWW Brookvale is flourishing on the back of a strong customer service ethos and increasing government regulation on worker safety.

Achieving great growth over the past two years, it has not stopped there and has recorded an 8% increase in sales over the first 3 months of this current financial year.

TWW Brookvale has a book of nationally-known corporate clients and enjoys healthy over-the-counter retail sales.

brisbane store for sale


21 Wellington Road, East Brisbane QLD 4169

Totally Workwear Brisbane was the original TWW store and has been operating since 1965. It has a long and proud history and is very well established with a large central Brisbane territory with the ability to open 3 more stores to increase sales and profitability. The current (and owner since 1986) wishes to retire but has concentrated on developing other territories in the Greater Brisbane region, rather than developing this strategic territory.

At a time when many retail businesses are struggling, TWW Brisbane is flourishing on the back of a strong customer service ethos and increasing government regulation on worker safety.

Achieving strong sales growth for many years, it continues to grow and recorded a 12.5% increase in sales over the first 3 months of the current financial year.

TWW Brisbane has nationally-known Corporate & Contract clients and enjoys healthy over-the-counter retail sales. With a 50/50 split between cash & account sales, it has very strong cash flow and profitability.

The team of 10 dedicated sales staff, warehouse manager and back office staff members have strong local knowledge and strong & enduring client relationships.

The store comes fully fitted out and includes stock (approximately $230,00), 2 motor vehicles and can develop its own embroidery set up to improve profitability and customer service.

The building is leased with a long lease and is situated on a major thoroughfare and comes with ample parking spaces. This territory is a standalone single store ready to expand with up to 3 additional sites within its huge territory encompassing central, northern and south-eastern Brisbane.

There is an independent valuation report from a respected business valuer accepted by most major bank panels. The business is mostly run by accomplished management but us suitable for a family management team.

With a well-established, full general ledger accounting and management system, connected by fiber optic telecommunications with full stock and data history that is state of the art in information and management control, this store runs better than 8 stock turns annually and has sophisticated data analysis to support management decision making, including customer tracking, basket size and past code analysis data.

brisbane shop front


Ipswich and Wacol store for sale



116-124 Brisbane Rd, Booval QLD 4304

3/1326 Boundary Rd, Wacol QLD 4076

At a time when the retail industry has been hostile, TWW Ipswich and Wacol stores have flourished on the back of a strong customer service philosophy and increasing government regulation on worker safety.

Achieving strong sales growth for the past six years, this territory has recorded a 19.5% increase in sales over the first three months of the current financial year.

The two stores have a stock value of approximately $330,000 and maintain over eight stock turns annually. Gross profit margin is high and both stores have a strong cash flow. While there is competition, TWW dominates the area with its strong service and on time delivery record.

The territory is able to be run under management or are suitable for a family team.

TWW Ipswich has well-known corporate clients and enjoys healthy over-the-counter retail sales. With 70% cash and 30% account sales to major contract customers including Local Government clients.

The team of 8 dedicated sales staff, warehouse manager and back office staff members have strong local knowledge and strong and continuing client relationships.

The stores come fully fitted out and include stock, a company vehicle and have the opportunity and space to set up in-house embroidery.

This territory is a stand-alone two store territory and has the ability to grow further with another store able to be added for future growth. This territory is very large and is a major growth corridor west of Brisbane with a growth forecast better than 5% per year.

ipswich shop front


wacol shop front



Want to know more?


Find out more about our business below.

Welcome to Totally Workwear

Totally Workwear stands for local service, local stock and the best value in workwear, corporate apparel & safety products.

The Totally Workwear business currently consists of 68 independently owned sites operating as Franchisees & 7 operated by WWG directly; 22 in Queensland, 13 in Western Australia, 11 in Victoria, 17 in New South Wales/Australian Capital Territory and 5 in the Northern Territory and South Australia, with many opportunities for new territories across Australia.

Totally Workwear ® Brand

Totally Workwear is a “retail destination brand” that tells consumers exactly what they can expect – “Totally Workwear”.

The brand values are:

  • Local workwear stock – available in store, well presented, well-lit and easy to access/try on.
  • Strong and friendly customer service – service solutions
  • Reliable good quality product
  • Value for money

When anyone sees the Totally Workwear® name or store we want them to instantly associate these values. The Totally Workwear graphics are well established and are clean and easy to distinguish.

The Aim of Totally Workwear

Totally Workwear is designed to attract motivated and dynamic owner operators grouped under a common brand name – providing workwear, corporate apparel, footwear & associated products primarily to their local communities. Advertising and promotional activity is conducted both at a national and local level.

We understand that local business customers want to access a wide range of our products and to have access to other services such as account management, embroidery and individual employee services. We also understand that customers may want to buy complementary workwear products, such as accessories, specialized workwear and specialized footwear. Totally Workwear serves to fulfill the needs of this market – through the applied focus of owner operator retail premises and local business management in a workwear “category leader” format.

Note While The Workwear Group Pty Ltd (The Workwear Group) has taken reasonable care to ensure the accuracy of the information provided in this document, The Workwear Group expressly excludes any warranty or representation regarding the accuracy, timeliness or completeness of information contained herein. This document is for information purposes only and does not constitute an offer to engage in any contractual or business arrangement with any recipient of this document. This document should be read in conjunction with the Totally Workwear ‘Disclosure Document for Franchisee or Prospective Franchisee’ (Disclosure Document). In the event of any inconsistency between the information set out herein and the Disclosure Document, the terms of the Disclosure Document are to prevail to the extent of that inconsistency. TWW Expression of Interest 2016.

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