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Become your own boss today


We are Passionate and Hardworking.

The great thing about Totally Workwear is that our franchisees come from all different walks of life. If you’re passionate, hardworking and have the drive to succeed we want to hear from you.

the people at TWW


The great thing about joining the TWW family is the support you receive from the experienced TWW Team. Including the TWW Head Office, the TWW operators board and with 85+ stores nationally you have lots of peers to help guide you through each stage of becoming a part of the TWW community.


Innovation is critical to maintaining our competitive edge, also allowing franchisees to focus on day to day operations. Our support office continually seeks greater operating efficiencies, targeting new markets and refining online platforms.


We have an experienced marketing team to support you at a national and local level. Designed to develop promotional campaigns with the aim to build continual brand awareness and drive sales.


Every franchisee is part of a strong community full of dedicated, passionate business owners. We hold conferences, competitions and local events so you can share ideas and insights.


Work life balance is one of the most rewarding aspects of owning your own business. Our franchisees love the flexibility of being their own boss.


If you have more questions about becoming a franchisee or would like to know next steps please click below” then click through to the following information:



ipswich shop front



1/98 Scott St, Bungalow QLD 4870



SUMMARY: Totally Workwear is Australia’s largest and fastest growing retail network for workwear and safety. We have over 85 independently owned and operated stores around Australia, ensuring that we can provide tailored local service backed by the biggest brands. Totally Workwear have been outfitting individuals and businesses for over 20 years. With this kind of experience, we’d like to extend an invitation to you to join Australia’s leading workwear retailer.

LOCATION DETAILS: We currently have the Cairns franchise territory available and for sale. TWW Cairns occupies approximately 1,000m2 of retail space with a warehouse of approximately 500m2. TWW Cairns has strong locational goodwill and security of tenure going forward. TWW Cairns has been operating from 98 Scott St for 20 years. In 2016 a new lease was executed for 5 years with an option in the tenants favour for another 5 years.

ABOUT THE BUSINESS: TWW Cairns has enjoyed strong recent sales growth during what has otherwise been a flat local retail market. Average growth over the past 5 years has been 5%. This has increased to 16% in the 2017/18 financial year.

FRANCHISE INFORMATION: The Totally Workwear Franchise is owned/operated by the Workwear Group (Wesfarmers), so you know that you are backed and supported by a dedicated team looking to help you grow. You will receive training, business support, national marketing coverage, product information, and the best partnership with a dedicated range of preferred suppliers which includes KingGee, Hard Yakka, Blundstone, Steel Blue, Oliver, Bolle, Eyers, Biz Collection, Biz Corporate, JBs Wear, City Collection, Chef Works, Paramount Safety, Huski, Rainbird, NNT Everyday, Fast Aid and FXD.

If you want to be part of this leading brand, or want to know more, please contact Shane O’Dell on or fill in the enquiries form.


Want to know more?


Find out more about our business below.

Welcome to Totally Workwear

Totally Workwear stands for local service, local stock and the best value in workwear, corporate apparel & safety products.

The Totally Workwear business currently consists of 85 independently owned sites operating as Franchisees & 25 in Queensland, 16 in Western Australia, 17 in Victoria, 20 in New South Wales/Australian Capital Territory and 7 in the Northern Territory and South Australia, with many opportunities for new territories across Australia.

Totally Workwear ® Brand

Totally Workwear is a “retail destination brand” that tells consumers exactly what they can expect – “Totally Workwear”.

The brand values are:

  • Local workwear stock – available in store, well presented, well-lit and easy to access/try on.
  • Strong and friendly customer service – service solutions
  • Reliable good quality product
  • Value for money

When anyone sees the Totally Workwear® name or store we want them to instantly associate these values. The Totally Workwear graphics are well established and are clean and easy to distinguish.

The Aim of Totally Workwear

Totally Workwear is designed to attract motivated and dynamic owner operators grouped under a common brand name – providing workwear, corporate apparel, footwear & associated products primarily to their local communities. Advertising and promotional activity is conducted both at a national and local level.

We understand that local business customers want to access a wide range of our products and to have access to other services such as account management, embroidery and individual employee services. We also understand that customers may want to buy complementary workwear products, such as accessories, specialized workwear and specialized footwear. Totally Workwear serves to fulfill the needs of this market – through the applied focus of owner operator retail premises and local business management in a workwear “category leader” format.

Note While The Workwear Group Pty Ltd (The Workwear Group) has taken reasonable care to ensure the accuracy of the information provided in this document, The Workwear Group expressly excludes any warranty or representation regarding the accuracy, timeliness or completeness of information contained herein. This document is for information purposes only and does not constitute an offer to engage in any contractual or business arrangement with any recipient of this document. This document should be read in conjunction with the Totally Workwear ‘Disclosure Document for Franchisee or Prospective Franchisee’ (Disclosure Document). In the event of any inconsistency between the information set out herein and the Disclosure Document, the terms of the Disclosure Document are to prevail to the extent of that inconsistency. TWW Expression of Interest 2016.

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